ICRAF Publication Detail Page

Publication Details

Book Chapter
BC0333-12
TitleConsumers' knowledge of and preference for indigenous vegetables: a market demand and consumption behavior analy
AuthorLia Dahlia, Iwan Kurniawan, Denta Anggakusuma and James M Roshetko
EditorsAnas D Susila, Bambang S. Purwoko, James M Roshetko, Manuel C. Palada, Juang G. Kartika, Lia Dahlia, Kusuma Wijaya, Arif Rahmanulloh, Mahmud Raimadoya, Tri Koesoemaningtyas, Herien Puspitawati, Tisna Prasetyo, Suseno Budidarsono, Iwan Kurniawan, Manuel Reyes, Wanraya Suthumchai, Karika Kunta and Samran Sombatpanit
Year2012
Book TitleVegetable-agroforestry systems in Indonesia
PublisherWorld Association of Soil and Water Conservation (WASWAC), Bangkok, Thailand and the World Agroforestry Center (ICRAF), Nairobi, Kenya
City of PublicationBangkok, Thailand
Number of Pages of the book16
Pages231-246
Call NumberBC0333-12
KeywordsConsumer preference, indigenous vegetable, consumption behavior, Nanggung, agroforestry
Abstract:
Katuk (Sauropus androgynous), kucai (Allium odorum), honje (Ellingera elatior) and tebu telor (Saccharum of/icinarum) are four indigenous vegetables that have a high market demand in greater Bogor and Jakarta, Indonesia. Demand for all four commodities exceeds existing supply in village, subdistrict and city markets. A consumers' preference survey was conducted to inform local small- holder farmers, traders and other stakeholders on opportunities for expanding pro- duction and commercialization of those indigenous vegetables. Data was col- lected from 150 shoppers in three village markets, Leuwiliang subdistrict market, and Bogor city market. Results indicated that city and subdistrict consumers are more affluent, quality conscious, and willing to pay higher prices if commodities are perceived to be scarce. City and subdistrict consumers visit markets a mini- mum of weekly. They prefer markets as the main source of vegetables to meet their household needs. Village consumers are price conscious and quality aware. They visit markets less than monthly and will decrease their purchases if they per- ceive prices are high or if quality low. Village consumers prefer to purchase vege- tables directly from neighboring farmers rather than go to the market themselves for both convenience and to save time and money. Consumers at all levels are generally satisfied with commodity prices, availability and quality, but would in- crease their purchases if availability and quality improved. City and subdistrict consumers are willing to pay premium prices one to four times higher for high quality commodities. This would provide farmers and traders the opportunity to increase the production, processing and marketing of quality commodities. Com- mercialization opportunities are better in lucrative city and subdistrict markets. In serving this demand, farmers and traders need to be mindful of the additional costs related to producing and transporting higher quality commodities. Katuk and kucai are familiar to all consumers and demand for these products is strong. Honje and tebu telor have positive market recognition, but are less familiar and available to consumers in the lucrative markets. Efforts to expand marketing of honje and tebu telor should include enhancing consumer awareness.
Download file(s): Click icon to download/open file.
  File Size Description
download file 151 KB Softcopy
Viewed in 2366 times. Downloaded in 652 times.