| Book Chapter |
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| Title | Rapid market appraisal (RMA) | | Author | Aulia Perdana, Suseno Budidarsono, Iwan Kurniawan and James M Roshetko | | Editors | Meine van Noordwijk, Betha Lusiana, Beria Leimona, Sonya Dewi and Diah Wulandari | | Year | 2013 | | Book Title | Negotiation-support toolkit
for learning landscapes | | Publisher | World Agroforestry Centre (ICRAF) Southeast Asia Regional Program | | City of Publication | Bogor, Indonesia | | Pages | 52-54 | | Call Number | BC0353-13 |
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| Abstract: |
| The Rapid Market Appraisal (RMA) has been designed to analyze value chains from farmgate to consumers, the role of various people involved in adding value, and their bargaining power used to capture part of the end-user value. This information can subsequently be used to 1) raise awareness with farmers about the importance of market information; and 2) guide interventions aimed at improving the efficiency of marketing systems and generating benefits for participants. |
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