•The market availability for red or ripe coffee cherries, which is an incentive for high-quality coffee postharvesting practises, remains limited, causing farmers to infrequently do so. •At the local level, institutional efforts to promote market access for high-quality yield must be strengthened. Farmers' cooperatives, as an example of a local economic organisation, can connect farmers to premium coffee markets with competitive prices. •Pagar Alam's Robusta coffee productivity has far surpassed that of coffee in South Sumatra, and even in Indonesia. In this case, government policies and programmes should prioritise market and capital access for premium Robusta coffee, as well as incentives for eco-friendly coffee productions, over an on-going capacity building |